My photographs start with a strong central “event” then comes location and colour. They contain surrealism, the unusual and the quirky. I use eroticism and frequently narrative elements to that lead the viewer to conjecture what may have happened before or after the frame was taken. Some images are like stills from films that have never been made. They are about not only desire but the problems that go with it.
I am largely self-taught and after a slow start I began working for magazines, won the Vogue Sotheby’s Cecil Beaton Award for young photographers with my series of shoe pictures, entitled, The Fetish. In 2001 I had a book of my work published, Bernadinism: How to Dominate Men and Subjugate Women, for which I won Erotic Photographer of the Year in Britain. Since then I have leaned more towards erotic photography.