Paul Albert Leitner: 0-24: Signs and Advertisements

Once again, Austrian photographer Paul Albert Leitner uncovers the poetry of everyday life, this time by focusing on signs, billboards and advertisements. On journeys in Europe – Western and post-Socialist Eastern – in the Hispanic world, New York’s urban space and the American South, Leitner finds advertising images seductive, romantic, repugnant, nostalgic and always turbo-capitalist. With a whiff of ‘sixties-style Pop Art mentality, the individual photo is actually the poetry, with narratives, personal autobiographical and entire world histories created as a series of images. His eye reveals the concrete form and color of these ubiquitous modern messages, opening up their surreal levels to the attentive viewer.