The Art of Persuasion: History of Advertising Photography

According to the publisher, The Art of Persuasion is the first history devoted to advertising photography. Written by Robert Sobieszek, Director of Photographic Collections for the International Museum of Photography in Rochester, this broad history includes work by over 100 recognized photographers who have produced stunning ads from "Jim Braddy's `Marlboro Man,' to Ansel Adams's Yosemite Valley wrapped around a coffee can; from Irving Penn's palette of lipsticks smeared across a model's lips to Robert Mapplethorpe's outstretched arm in a sporting goods ad."--the publisher. Sobieszek's text shows the evolution of advertising photography from its origins as straightforward illustration to its highly sophisticated use today. The Art of Persuasion is also the catalogue for an exhibit at the International Center of Photography.