Visionaire 37: Vreeland Memos

Visionaire 37: Vreeland Memos

Diana Vreeland's memos to the editors, bookers, and assistants on her staff at Vogue record her obsessions and her passionate prodding. The memos were dictated to one of her often replaced secretaries, usually from home in the morning or, after twelve, at her office in the Graybar Building on Lexington Avenue, with its faux leopard-skin carpet and red walls covered with photographs and clippings neatly lined up and attached with pushpins. Visionaire, the art and fashion quarterly, invites readers to take an intimate look into her creative reign at Vogue by publishing these fabled inter-office memos in an appropriately exclusive edition portfolio. Loosely bound and wrapped in red ribbon, Visionaire 37 reproduces a select 150 of the 400 surviving memos that detail Vreeland's absolutely definitive thoughts about fashion, photographers, models, and the inner workings of the world's most powerful fashion magazine.

Diana Vreeland was the editor-in-chief of Vogue from 1962 to 1971, and one of the most legendary fashion figures of all times. For 2S years before her Vogue stewardship, she worked at Harper's Bazaar, and from 1972 until her death in 1989 she was the Special Consultant to the Costume Institute at The Metropolitan Museum of Art, New York, a job she invented.