IMA began as a magazine in March 2012 to promote its core philosophy of “Living with Photography”―looking at, reading about, studying, buying, and decorating with art photography. IMA has become well regarded for its profiles of photographers around the world who push the art form in new and exciting directions, as well as features on notable trends in the field of art photography. After successfully establishing a strong
online presence, in 2014 the magazine opened IMA Concept Store, a gallerybookshop located right in the heart of Tokyo’s Roppongi district. The gallery curates photography exhibitions offering novel approaches and perspectives, and hosts a variety of events including workshops led by some of today’s top creatives. IMA has even launched its own publishing brand―IMA books― to give it the freedom to plan and publish photobooks that meet its own sensibilities, as well as to foster the development of today’s brightest young Japanese photographers.