At the beginning of the Eighties a growing mistrust in the belief that photography had an absolute capacity to reproduce the subtleties of reality led to a change in his career path. He began working as a cinematographer for television and cinema. However, his relationship with the still camera never ceased, and he eventually turned his attention back to"photography as a means for artistic research".
His series of Italian beach panoramas began in the light of drastic political changes in Italy. Massimo started to observe his fellow countrymen very carefully. He depicted a "sanitized, complacent view of Italian normalities", at the same time revealing "the inner conditions and disturbances of normality: its cosmetic fakery, sexual innuendo, commodified leisure, deluded sense of affluence, and rigid conformism".1
Over the past 12 years he has developed a new approach to portraying the world, illuminating the apotheosis of the Herd, expressing and commenting through the most intriguing, palpable forms of contemporary art - Photography.
In 1995 he commenced the Beach Series.
He lives and works in Lucca, Italy, and in Berlin, Germany.
1995 Begins the Beaches Series
1993 Starts working on large format photography
1989 Director of Photography in Fiction and Advertising Films
1979 Free-lance Photojournalist
1964 London College of Printing, England
1961 Liceo, Milano, Italy
1944 Born in Como
Massimo Vitali documents the places and postures of Europeans relaxing and at play in public.