Site Specific
Project info

This series looks at empty advertising spaces along the roadside, their frames presenting random, self-contained landscapes of the trees, fields and clouds behind them.

Photography has a habit of giving things meaning by the very fact that they have been seen and framed. In this series I wanted to take that further, removing everything but the structure of the sign. In doing so, the empty, negative space within it becomes positive.

And the absence of a message becomes the message.