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Project info

Recently I’ve found myself looking more often, and more intently, at nature in urban settings. I didn’t really notice it before. It was always there in the background or on the periphery but it wasn’t the actual thing I was looking at. Nowadays everything is reversed. I can’t help noticing it. I worry about it.

The empty advertising spaces, on the other hand, I’d always found interesting and strangely ominous. Then I noticed that these signs were actually presenting little self-contained landscapes. 

Photography has a habit of giving things meaning by the very fact that they have been seen and framed. In this series I wanted to take that further, removing everything but the structure of the sign, thereby inverting the empty space within it. 

The absence of a message becomes the message.