Shoemaking Gestures

I shoot the sequence for a commercial assignement, focusing on gestures of handmade shoe makers while hiding the products. I'm very pleased of the outcome, as I found this specific alphabet reflecting many suggestions. I' ve been as inspired by Michelangelo light as Munari 'Supplemento al dizionario Italiano'. Along the stilyng job, I found this work very playful and efficient in promoting the client's job and philosophy