No Pressure

"No Pressure" was born somewhere in 2016, as a result of my desire to get out of my stress and the place where I relax myself is the beach. There is something in an endless reservoir of water that changes the consciousness of the people. They are kinder, looser. This project has always been relevant to me, because for me it is a perception of life but in this period, it is more topical than ever. At the Corona time and in the current situation, in which the State of Israel has once again entered a round of fighting against terrorism, outside the country and inside. People are afraid, because of the plague period were left without work, lonely, without a horizon to dream of. The escape point, sometimes the only place left to them is the beach. The best stories happened to me at the beach, the best connections between people happened to me there too. near the sea, gender, religious or ethnic identity do not seem to matter. It may of course only be in my head, but it's a small start to optimistic thinking. There is a cliché in Israel that says that what happens in Israel in one day happens in Switzerland in one year. In my opinion it is said out of jealousy, because we are all addicts of silence. Because eventually we find ourselves repeatedly coming to the beach. My grandfather was a smart man, everyone knew he was either at work or at the beach, and he always said, "A person who goes to the beach does not need anything beyond that".