NFT 2022
This project started as a research on generation born in early 80th years. The images were shot in 2012.
All participants were successful people from “happy families”; they had graduated from universities/high schools and got the professions they wanted. They were good at their work and had succeeded in everything they did.
However, all of them kind of suffered from not finding their place in life as the money was not fulfilling them. Some of them had already left their job in order to change their life, scarifying material well-being.
This kind of frustration of people in early 30th unfortunately was a global trend for this generation 10 year ago. All models were asked to bring a symbol of a change or independency that they carried in hands.
We live in trends.
One of the biggest hypes nowadays is NFT. The digitalized faces refer to common understanding of NFT today. Observer is pushed to purchase NFT to see the face while can extract original sense of the project from the resting visible part. Where is the real sense then? Is it in hidden or visible? Money often can move away the focus and attraction from the real values. Another question is who would own the right to expose the model faces? In the last 10 years the question of privacy and its conversion into money became very centric. Are we all about money at the end?