Bowls & Routine

Bowls and Routine is a collaboration between Angel, an indoor bowls and social club in Kent and South Korean lifestyle brand ‘Fhilosopher’, who were looking for a campaign to reflect their brand’s identity. 
 An open brief for me to interpret, I led the concept, cast and production and shot a story of characters in an engaging manner. For me, it was important to reflect the positive spirit of a retired community that come together on a weekly basis. Using the environments graphic lines, to create compositions that pop with primary colours - the work is punctuated by portraits of great personalities that shine with humour and kindness & guide the viewer into the world of indoor bowls.