Flow of Traffic Theory

My practice is based on exploring our interaction with everyday forms of visual communication. This series originated from my fascination with the simplicity and universality of the imagery used on road signs. Specifically, signs whose words and symbols have become obscured or distorted in some way. The value of these signs, relative to the message they once carried, has been lost. They now take on an aesthetic value of their own, either in their appearance, the reinterpretation of their message or based on the context of their physical location.