In an era when anything is simpler, from removing objects from a picture to put a nicer girl next to you in a photo via digital manipulations, I said to myself I had to go with the flow. I had to make things more simpler. But not in that way...no, let's return to the basics, let's go to that moment when all you had to do was to push a little button. The time between making a photo and having the result to be just a click apart. So I started an instax project. It's like printing an image I have in my mind right away, and being able to touch it.