While using the manipulative facet of theater and fashion editorial lighting on my own kitschy fantasies, I am personifying household appliances, food, store bought decorations, and studio camera equipment. With the nearness of human touch, I idolize and enliven the objects.
I am appropriating the informative quality of product commercials and repurposing this method to critique the antiseptic seriousness of advertising imagery. The work invites the viewer to think about how this seductive language can control their desires.