The Marketing

"The Marketing" is about the casual ads we see everyday around the cities in Brazil, mostly in big cities. These ads are usually handmade and they offer services through a non-conventional way, most of the times hung on lampposts, walls and trees. These ads are fleeing the \"advertising default " recurring in the media for having a particular language that often, because of its simplicity and brevity, open a range of possibilities for interpretation. "The Marketing" reveals through portraits the characters that are behind every one of these ads.