Where there is clutter, even valuable things lose their value.
Where there is too much, nothing stands out.
The essence of Japanese aesthetic is a concept called "ma" (pronounced "maah") — the pure, and indeed essential, void between all "things."
A total lack of clutter, "ma" is like a holder within which things can exist, stand out and have meaning.
"Ma" is the emptiness full of possibilities, like a promise yet to be fulfilled.
(from https://wawaza.com/pages/when-less-is-more-the-concept-of-japanese-ma.html)