drift

Everyone is the next one to himself, even when exploring the world via his smartphone. We see them daily: people who photograph their environment to share it in social networks. Just a click away, the picture of reality changes to a digital mirror. The human body is separated from tactility and physicality. Isolated he sits in front of the display, connected to the world. As a result, a significant loss of reality is created and the imaginary is totalized. Drift questions the communication models of digital networks, which, as actors, generate a specific environment with the aid of images and data. The environment interacts with the user and motivates him to act according to the needs of the network: to post, to like, to look, in the everlasting search for closeness, recognition and destruction. The persons portrayed were photographed from images found on the internet.