One perceives the world through the manifold of the senses and vision constitutes a fundamental way in which we process this world. Our individual interpretations of the visual experience provide unique perceptions for each of us. Not everyone pays attention to the same thing and it is what people choose to look at that is the variable of life. As a photographer Max Hirshfeld takes on the role of looking for us, through his lens he directs us. In his series “Looking at Looking”, Hirshfeld presents the narrative of people looking at art. Looking may seem like such a simple act, however, Hirshfeld reveals its depth and complexity.
Hirshfeld brilliantly moves through the structured space of the museum as Winogrand moved through the streets of America. He brings the serendipity of street photography inside, using the snapshot aesthetic to portray a sense of realism. The seeming casualness to his photographs is actually quite calculated and his anticipated spontaneity enables Hirshfeld to create this narrative of looking. His decisive moments capture not the art but the state of mind of his museum subjects engaged in looking and in thought. He visually records that intangible internal moment – the internal dialogue of subject to object, viewer to art – and makes it an eternal moment.
— Larissa Leclair