Filiarchy - The Reign of Sons

Filiarchy is a term coined by child marketing that refers to the crucial role of children in family consumption decisions. Filiarchy, is literally, “The Reign of Sons”. In the style of the Baroque portrait of the Netherlands in the seventeenth century, in which the monarchs and merchants of wealthy families left their mark on the world, these portraits seek to portray the sovereigns of today in their daily lives.