At the beginning of 2010, the new information technologies changed the way of understanding the social experience.
In this scenario, a small community of Internet users, hypnotized by nostalgia and artifacts, gave birth to the Vaporwave culture.
The genre could be defined as a deconstruction of the consumer society, using a naïve aesthetic as a critic of obsolescence and vertical production model, showcasing the mentality of babyboomer generation: expansion, bubble and unlimited growth.