Rob Severein was born in 1964 in Amsterdam, the Netherlands, where he also spent his childhood. He studied design and typography at the Academy of Fine Arts in Utrecht (HKU). After graduating late 1988, he starts working as an art director in the advertising industry.
In the years to follow, he is creatively responsible for multiple award winning campaigns at home and abroad, with various advertising agencies.
In 2011 he leaves his co-founded and successful advertising agency. He wants to spend more time in photography and joins the Amsterdam Academy of Photography for a 3-year Master's degree.
Since 2014, Rob is engaged in documentary photography and storytelling, with an emphasis on stories in which the connection of people with their birthplace or home ground plays an important role.
His photographic essay on the people in the Exclusion Zone around Chernobyl and his series about the AZOV battalion in Ukraine were published among others in VICE Magazine and NRC Handelsblad. His work was also nominated for the 2015 SO Dutch Photography Awards.
Currently, Rob is, next to commercial assignments, working on a long-term project retracing his grandfather who once came back home from the war walking. He is also a participant in the famous Northern Lights Photography Masterclass 2017.