Roc Herms Pont sounds German, but it is Catalan. 3 monosyllables and three vowels is all he needs to introduce himself.
Born along with the Spanish Constitution (1978), he discovers the world of photography late, when it has become, thanks to digital cameras, in the most mainstream form of artistic expression. Like everyone else, he buys his digital compact, travels and takes his touristic photos. He starts realizing that he's happy with the results, he even thinks he's good at it. So he leaves his job as an art director at an advertising agency (DDB Barcelona) and he dives into advertising photography and his personal projects, close to photojournalism.
Currently, he works as a freelance within the world of design, advertising photography and photojournalism.