Sarah Goad is a documentary photographer from Reading, currently living in Bournemouth. She is a First Class Photography graduate from the Arts University in Bournemouth currently studying for her Masters Degree.
She specialises in documentary practice and portraiture with a particular interest in investigating communities that come with a pop culture stereotype.
She describes herself as not just an artist but as an ethnographer, ethnography being the art and science of describing human groups, representing subcultures and society.
She believes that documentary photography, as well as ethnography is not “truth”, but versions of the photographers, or ethnographers experience of reality, which is to be as loyal as possible. From seeing herself as an ethnographer as well as a photographer she have been able to perfect her research strategies through the social sciences. Learning and taking on a visual research role, a mixture of participant observation and interviewing techniques.
The depth of her role as a participant observer is one that she have been exploring heavily over the last two years. She is now in the process of moving between Active and Complete membership roles while carrying out her work. Still acknowledging however that each new project carries a new appropriateness to these roles that must be considered thoroughly before being taken on.