Based in Montevideo, Uruguay, Martin Herrera Soler has specialized in documentary photography. With a vast professional experience in the corporate world, Martin decides to venture into the artistic world, and starts his path into photography in 2004, in spite of the strong suggestions of his horoscope to do otherwise. In 2008 he returns to Uruguay with the intention to re-connect with his country, now from the perspective of a photographer, and through the lens of his camera. Most importantly, he returns because there is simply no rival to Uruguayan ice cream (his favorite flavors being dark chocolate and lemon). He has participated in individual, group and juried exhibits in Los Angeles and Venice Beach (California, USA) and Montevideo (Uruguay).