Toni Meneguzzo, born in Portogruaro, Italy in 1949, is an international renown photographer working for over 30 years in fashion introducing a unique technique of photo shooting using Polaroid in large format (20x25) that became his distinguished mark, and soon was adopted by many others. He collaborates with the most important international fashion magazines such as all Vogue's editions, Harper's Bazaar, Harper & Queen, Arena, New York Times, Condé Nast Group publications. He shot advertising campaigns for several fashion brands such as Gianfranco Ferrè, Jil Sander, Banana Republic, Guerlain, Issey Miyake, Printemps. In 2000 he starts working in the design and architecture photography producing images with a clear vision of architecture, aesthetics and geometry. Also in this field he collaborates with the most important magazines such as New York Times, AD China, AD Germany, AD Russia, AD France, Ad Italy, World of Interiors, AW Germany, Elle Decor, Residence, D Repubblica, Corriere della Sera, Case da Abitare. He works for brands such as Gucci, Pirelli PZero, Poltrona Frau – Charme Group, Technogym, Wally, WHY, Zegna. His latest personal project, Go Shala , is an anthropological research on the Hindu tradition of Holy Cows, uniquely painted and dressed only during specific ceremonies and celebrations.
By removing the background real-life context, these photos of living, decorated cows emphasize Pop Art sensibilities during Hindu traditional festivals celebrating the harvest and bovine sacredness.