Ghost Signs of London

Painted signs have a long history, dating back as far as Roman times where the remains of political slogans and advertising for brothels adorned the walls of Pompeii and Herculaneum. Gradually fading evidence of historic advertising also exists across the world. Painted directly onto brick in the late 19th and early 20th century, these ‘Ghost Sign’ once promoted the wares of local and national business alike. In many cases ‘Ghost Signs’ contain lettering for brands that we are still familiar with today like Bovril and Hovis. These are the last remaining national advertising campaigns. They represent a form of advertising that has been superseded by billboards and more recently digital displays. However, many ghost signs are for smaller, local businesses especially sole traders and family firms. These signs form a public archive evidencing a ‘nation of shopkeepers. By showing us who used to trade areas without the need to look up old phone directories. As you go around your local area look up and scan the buildings and you will probably spot some ‘Ghost Signs’. The sun will continue to fade them, digital advertising boards will hide them, and developers will destroy them.