Abandoned Billboards

The COVID-19 pandemic caused a lockdown that affected Brazil's entire economy. As people did not leave their homes, advertisements were no longer displayed on billboards on the roads, which remained abandoned. This photo essay captures the beauty, graphics, textures and visual poetry of abandoned billboards on roads in Brazil, The photos, carefully framed in the plane of the billboards, were cropped and processed digitally to correct the perspective. The calibrated images will be printed directly on galvanized steel sheet (standard material used in billboards) on a printer with flat base UV ink. We live in a world bombarded with propaganda, images and news 24 hours a day, whether on the internet, on television, in cities and roads. The proposal is to be antagonistic to the Pop Art movement, which is characterized by the reproduction of themes related to consumption, advertising and style of American life, more present than ever in our daily lives.