César Ordóñez, an artist born in Barcelona, uses the universality of visual language as a tool to reflect on the beauty of existence and its fragility. Exploring how our thoughts and attitudes influence our environment, and vice versa. With a vital and intimate style, his works move between the reality and the metaphor, between lived moments and dreamed ones.

Since the early 90s he combined his work as a fashion and advertising photographer, with the growth of his artistic career and his participation in the board of Spain's Professional Photographers Association (1999-2007). From 2007 (when he created "Ashimoto") until today, he focuses his activity on projects that he mainly develops in Tokyo, his city-lab, which highlights his participation (since 2012) in Tokyo-Ga, a large international project featuring this metropolis.